Here are some quick guidelines for reaching your congregation:
It’s okay to update several time a day, but space out your posts every few hours.
Respond to all comments – the good, the bad, and the ugly.
Know the art of the hashtag: 1 hashtag is fine. 10 hashtags are not.
Find a 30%/30%/30% balance between information, entertainment and inspiration.
Twitter is the mother-ship of hashtags, use them well!
Avoid sharing too much personal information your Pastor had for breakfast.
Use your logo as your avatar. People want to be able to quickly reference your visual identity.
Don’t use all 140 characters! Give people room to Retweet you.
Always mention users when commenting on their posts.
Use “Hat tips” (H/t) when sharing other user’s work. Everyone wants to be thanked for their work.
When resharing a post, always add your own commentary to it first.
Google Plus allows you to format you posts. Be kind by making your posts easier to read with bolding, italics and strickthroughs.
Don’t ask people to follow you or use hashtags like #TagsforLikes – it’s unprofessional.
Don’t Overgram. No one likes their feel filled up with one user.
Keep your posts clean and avoid (too many) selfies, food and family photos.
Be personable, but not personal. Present yourself as an articulate professional in your industry and keep the daily life updates for Facebook and Twitter.
Pinterest is all about curating content, but the no. 1 rule of Pintiquette is to make sure your links are in order, whether it’s to your own content or someone else’s.