Having a brand is more than just a logo. What do others think of your organization when they see your website, logo, or print materials? Clarifying your organization’s message is a major step to unifying your brand.
What do you think of you when you see a swoosh? If you are like most people, you don’t even need to see the word Nike accompanying the logo to make the connection. That is implementing a defined brand system. It’s not just the logo; it’s all of the thoughts and feelings that go along with that image.
Brand System is a process that involves strategic research. We do a deep dive, researching your organization, your industry, community, and take the time to learn about your target demographic and see if there are any overlooked revenue sources. We take that knowledge and translate that into what is helpful for your business, products and services. You will then be able to clearly communicate your organization’s mission and objective through your brand system.