When branding a faith community, it all starts with these types of questions:
Who do you think you are?
Who do you want to be?
What do you want to be known for in your community?
What are you about?
And sometimes it takes the church council some struggle to remember not just who they have been but what they currently are. We get talking way beyond their logo or lack of logo, but about big picture stuff – visionary stuff. This moment turns into a realigning of priorities, renewal and recentering. An amazing process.
In this great article on the Faith & Leadership website, they posed these questions and so I direct them to you and your congregation:
Questions to consider
- To whom is your church in mission? Who, if anybody, is it trying to reach outside of the congregation?
- How can your church be a bridge to people who are unchurched and perhaps even skeptical of church?
- What are the essentials of church? How can your church attract nonbelievers without sacrificing core beliefs?
- What are the stereotypes of pastors and church people? How does your church fit them? Defy them?
- How can your church’s history and tradition be reclaimed in new ways?
- What does it mean to meet people “where they are?” How well does your church do that? How open is it to difference and to new experiences?
- Who are potential ministry partners in your church’s neighborhood?